Partners & Sponsors
Institutions, companies and media supporting the 2027 edition
Three families of partners: institutions, companies, media. Visibility depends on the package chosen, detailed in the ARQ sponsorship file.
Who can become a partner
- Companies
- NGOs
- Institutions
- Ministries and public bodies
- Media
- Communication agencies
- Modelling agencies
- Hotels
- Airlines
- Tourism organisations
- Universities
- Associations
- International organisations
Conditions
- Share a vision compatible with ARQ.
- Set out the partnership proposal clearly.
- Provide the details of your organisation.
- Define the type of collaboration you are looking for.
- Be approved by the ARQ organisation.
- Sign a partnership agreement where applicable.
Institutional partnerships
ARQ works with African institutions active in culture, tourism, youth, women's affairs, arts, heritage, entrepreneurship and economic development. Governments and institutions can contribute:
- Institutional support
- Administrative facilitation
- Tourism promotion
- Provision of venues
- Participation in official ceremonies
- Communication support
- Introductions to national players
Private partnerships
Priority sectors:
- Banks
- Insurance
- Telecoms
- Mining companies
- Airlines
- Hotels
- Travel agencies
- Automotive
- Fashion
- Cosmetics
- Beauty
- Beverages
- Catering
- Media
- Printing
- Stationery
- Technology
- Construction
- Transport
Media partnerships
The programme can be broadcast and promoted through television, radio, print, digital press, YouTube, TikTok, Instagram, Facebook and streaming platforms. The coverage follows the selections, the preparation, the activities, the final and the winner's reign.
Sponsor visibility
Depending on their package, partners may benefit from:
- 01
Logo on official materials
- 02
Visibility on stage
- 03
Presence on social media
- 04
Mentions in press releases
- 05
Presence in press kits
- 06
Branding at events
- 07
VIP invitations
- 08
Presence on digital media
- 09
Association with selected activities
- 10
Visibility with candidates and delegations
Counterparts are defined in the ARQ Sponsorship File and in individual contracts.
Request the sponsorship file
The complete file details the benefits of each package, the figures of the edition and the contract terms. It is sent to you on request.