About ARQ
A pan-African platform serving African women
Africa Royal Queen is an international pan-African platform celebrating African women through beauty, intelligence, culture, leadership, tourism, entrepreneurship and social impact.
ARQ intends to become a benchmark international platform, one that lets African women represent their country, build their leadership, promote their culture and contribute to their communities.
Our vision
Building a new generation of African queens
To make Africa Royal Queen a pan-African platform recognised internationally for the promotion of African women.
As it grows, ARQ intends to build a network bringing together women, companies, institutions, media and partners from across African countries.
ARQ wants to help bring forward women able to become:
- Ambassadors of their country
- Leaders
- Entrepreneurs
- Promoters of culture
- Tourism ambassadors
- Actors of development
- Role models for young people
Our mission
What the platform must make possible
- Showcase the beauty and elegance of African women
- Promote intelligence and public speaking
- Highlight African cultures and traditions
- Promote African tourism
- Encourage female leadership
- Support women's entrepreneurship
- Encourage projects with social impact
- Foster the education and empowerment of young girls
- Raise awareness of environmental issues
- Create professional and international opportunities
- Strengthen pan-African exchange and cooperation
Our objectives
Ten objectives
- 01
Promote African women
Put forward the potential, the skills, the diversity and the contribution of African women.
- 02
Showcase African culture
Give international visibility to the cultures, traditions, heritage, languages, arts and know-how of the continent.
- 03
Promote tourism
Use ARQ as a platform to promote African destinations and tourism heritage.
- 04
Build female leadership
Encourage participants to develop their ability to lead, to communicate and to take initiative.
- 05
Encourage entrepreneurship
Create visibility and networking opportunities for African women entrepreneurs.
- 06
Foster social impact
Encourage candidates and winners to develop or support projects useful to their communities.
- 07
Support young people
Inspire young African girls to pursue their studies, build their skills and believe in their potential.
- 08
Promote environmental protection
Encourage initiatives linked to the environment and sustainable development.
- 09
Build a pan-African network
Progressively develop national representations and an international network around ARQ.
- 10
Place Africa on the international stage
Present a modern, dynamic, elegant and ambitious image of Africa and of its talents.
Our values
Eight principles guiding every edition
Excellence
We aim for the highest standards in the organisation, the representation and the activities of ARQ.
Elegance
We stand for a refined, dignified and modern image of African women.
Intelligence
We value knowledge, reflection, general culture and the ability to communicate.
Leadership
We encourage women to become actors of change.
Diversity
We celebrate the wealth of African cultures, languages and traditions.
Integrity
We stand for honesty, transparency, respect and ethics.
Solidarity
We encourage mutual support and cooperation between women and communities.
Responsibility
We encourage a responsible commitment to society, communities and the environment.
Our history
Where a pan-African ambition comes from
Africa Royal Queen was born of a will to create an international platform placing African women at the centre of a vision wider than a beauty contest.
The project starts from one conviction: the crown must stand for more than beauty.
The project is currently in its structuring and international development phase, preparing its inaugural edition planned for 2027. ARQ is progressively building its identity, its national and international network, its partnerships, its organisation and its programmes.
It must also stand for:
- Intelligence
- Culture
- Leadership
- Elegance
- Responsibility
- Impact
Inaugural edition 2027
Africa Royal Queen 2027 will be the first international edition of the project.
- Date
- 18 April 2027
- Venue
- Samuel Kanyon Doe Sports Complex
- Host country
- Liberia
The founder
Abdourahmane Sylla
Founder · Africa Royal Queen
Abdourahmane Sylla is a Guinean entrepreneur, chief executive of Elite Events and the founder of Africa Royal Queen.
Through ARQ he carries the ambition of an international platform devoted to African women and to the promotion of culture, tourism, leadership and entrepreneurship.
His aim is to grow ARQ into a pan-African initiative able to bring together women, companies, institutions, media and partners around one vision.
Message from the management
An African platform for African excellence
Africa Royal Queen was born of a simple but powerful ambition: to create an African platform capable of revealing, showcasing and supporting the women who represent the excellence, the diversity and the potential of the continent.
ARQ is not limited to a beauty competition. We want to build a genuine pan-African platform allowing candidates to showcase their personality, their intelligence, their culture, their creativity, their leadership and their commitment to their communities.
Through this competition we also want to promote the tourism, cultural and economic riches of African countries.
Our ambition is to make Africa Royal Queen an annual event recognised across Africa and, progressively, on the international stage.
Abdourahmane Sylla
General Management, Africa Royal Queen
Who ARQ speaks to
Target audiences
Candidates
Young African women who wish to represent their country.
Governments
Ministries and public institutions.
Companies
Large corporations, SMEs and multinationals.
Media
Television, radio, press and digital media.
Tourism
Tourism boards, hotels, airlines and agencies.
Culture
Artists, designers, stylists and cultural players.
Public
Young people, families, African communities and the diaspora.
International partners
Organisations and companies interested in the development of the continent.
Where the project stands
An organisation under construction
ARQ is in a phase of international development and structuring. The following will be published progressively:
- The officially participating countries
- The National Directors
- The candidates
- The jury members
- The official partners
- The sponsors
- The date and venue of the final
- The final details of the prizes
- The members of the international organisation